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Unveiling of the IAB Brand Disruption Summit program, which will take place in person on October 11 and 12 in New York

Leading event for brands, media and investors to tackle the most pressing issues impacting business in today’s economy

Featured speakers include: Adidas, Harry’s, Macy’s Media Network, Meta, Sam’s Club, ThredUP, Unilever and many more

NEW YORK, September 29, 2022 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced this year’s best sessions. IAB Brand Disruption Summit: Navigating the PresentTo take place October 11-12 At New York. Mainstage presentations will be streamed live exclusively on IAB.com.

At a time when inflation, the supply chain crisis, and the rapid emergence of Web3-related platforms and technologies are impacting all businesses, this year’s Brand Disruption Summit is about “Navigating the Now”, focusing on how brands are investing in emerging technologies, nurturing talent, both human and automated, and shaping their strategies to thrive in a renewed, privacy-driven digital ecosystem.

“Brand Disruption Summit is the premier event for brands committed to staying competitive and driving innovation within their ranks. It’s harder than ever to navigate an endless cycle of micro-trends, boom cycles and slowing down and new shiny objects. Brand Disruption Summit seeks to cut through the noise and bring the most compelling speakers to share real-life examples of how they make sense of it all,” said David Cohen, CEO, IAB. “This year’s Brand Disruption Summit is packed with compelling stories — straight from the brands themselves — about what’s working, what’s not, and how to chart a path for growth through all of this disruption.”

Brand Disruption Summit aims to gain leadership strategies for success today and tomorrow. Showcasing the best strategies developed by business and consumer experts, executives and, for the first time, professors and neuroscientists, attendees will gain valuable insider insight into how successful brands perform. make sense of this complexity, create a culture of continuous innovation and return on investment.

Featured sessions include:

  • Retail Media Networks (RMNs) have been a boom for retail companies in a hurry to diversify their revenue, but for brands, a cluttered landscape that is difficult to navigate. During the sessions The how, what and why of NMR, attendees will get a glimpse into the future of these thriving media companies with speakers from the Sam’s Club Member Access Platform, Macy’s Media Network, and more.
  • Everyone talked about the metaverse, and in the session, In the metaverse with Adidasattendees will discover the metaverse strategy, vision and realities of a pioneering and forerunner brand in the space.
  • As businesses and brands adhere to data privacy concerns and government regulations, session, Rubber, Meet Road will feature industry leaders explaining how companies are dealing with the continued depreciation of third-party data signals, predictions of what’s to come, and how brands can structure themselves to thrive in this new world order.
  • Economic headwinds, inflation and a rumor of a recession are all challenging conditions that any business can face. However, brands can still win with consumers in falling markets during this session, The Neuroscience of Inflation, where attendees will hear market research from Alpha-Diver on the psychology and neuroscience around consumers and provide advice for brands and retailers to look beyond the headlines.

Speakers at this year’s Brand Disruption Summit include:

  • Erika Decker Wykes-SneydMarketing Director, Adidas Originals, Adidas
  • Tehmina HaiderChief Growth Officer, Harry’s
  • Raphael IlishaevCo-Founder and Co-CEO, Gopuff
  • Devin JohnsonPresident, The SpringHill Company
  • Anthony MarinPresident, ThredUP
  • ryan mooreGlobal Chief Revenue Officer, SuperAwesome, an Epic Games Company
  • Larissa Pschenica, Head of Strategy and Operations, Gap, Inc.
  • Aaron SobolHead of Media Investments and Partnerships, Unilever
  • Renaldo WebbFounder, PetPlate
  • Melanie ZimmermanVice President, Macy’s Media Network

In addition, the IAB will publish its annual meta-study: “Brand Disruption 2023: The IAB Annual Report on the Evolving Consumer Ecosystem”.

For the full Brand Disruption Summit: Navigating the Now 2022 agenda, speakers and updates, please visit: https://www.iab.com/events/2022-iab-brand-disruption-summit

About the IAB
The Interactive Advertising Bureau enables the media and marketing industries to thrive in the digital economy. Its members include more than 700 leading media companies, brands, agencies and technology companies responsible for selling, delivering, and optimize digital advertising marketing campaigns. The trade group conducts critical research on interactive advertising, while educating brands, agencies and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, the IAB develops standards and technical solutions. The IAB is committed to fostering professional development and elevating the knowledge, skills, expertise and diversity of the workforce across the industry. Through the work of its public policy office in washington d.c., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.

SOURCE Interactive Advertising Bureau (IAB)