Place strategy

Tommasi confirms its place among the best wine producers in Italy with a host of prestigious distinctions, as well as the launch of its Wine Club, combining a refined selection of its best products and exclusive privileges

The Tommasi Wine Club project was created to bring the company’s most iconic and award-winning products to the online community of wine lovers.

Verona, November 21, 2022 – Prestigious distinctions from the most important wine guides have rewarded the growth and consolidation planning of Tommasi Family Estates and testify to the commitment and attention to quality in all areas of the group, from Valpolicella in Veneto to Vulture in Basilicata, via Montalcino in Tuscany.

De Buris Amarone della Valpolicella Classico Riserva DOCG is once again the outstanding star of the Tommasi family, winning the Fero award for best age-worthy red from the Association of Sommeliers of Veneto, as well as “4 vines” from the AIS, “3 glasses” from Gambero Rosso, “Smiley Faces” from the Essential Wine Guide from Cernilli (Doctor Wine) and a “Crown” from ViniBuoni d’Italia; a “crown” was also won by Tommasi Amarone della Valpolicella Classico DOCG, making Tommasi the only company in the region with two Amarones to have won the highest distinction of ViniBuoni d’Italia.The Ca’ Florian Amarone della Valpolicella Riserva has, on the other hand, been awarded by Bibenda with “5 bunches of grapes” and by the hundred best wines of Verona; 4 stars from ViniBuoni for the Ripasso and for the Rafaèl Valpolicella Classico Superiore DOC, which surprised Michael Garner of the English magazine Decanter, who gave it a score of 95/ 100.
Fornaci has also had its share of success, with Lugana Riserva DOC earning 4 Camunian Roses from the AIS in Lombardy and the young Lugana being awarded Verona’s Hundred Best Wine Guide.

The production of Casisano in Montalcino stands out, both with the Colombaiolo Brunello Riserva and with its Brunello, with excellent marks all well above 90/100 from Italian guides and in particular from foreign oenological publications such as Wine Spectator, Vinous, Decanter, James Breastfeeding and Falstaff. Paternoster Don Anselmo Aglianico del Vulture Superiore DOC has once again proven to be one of the icons of Basilicata with 4 vines from the AIS Guide, 93/100 from Veronelli and 95/100 from Cernilli-Doctor Wine, and the Synthesi Aglianico del Vulture earned a BereBene 2023 award from Gambero Rosso. Caseo, the Oltrepò Pavese estate and cradle of Pinot Nero and sparkling wines, has won 4 Camunian Roses from the AIS in Lombardy.

Driven by its desire to share its award-winning products with true wine lovers, Tommasi is launching a new experience designed and dedicated to a particularly demanding public. The Tommasi Wine Club, online on the Tommasi Wine Hospitality portal, offers the opportunity to access specially selected products and discover the company’s top rated wines.

“We imagined the Wine Club as an exclusive and innovative way to take care of lovers of our wines and other enthusiasts. It is a project in which I truly believe and which has been designed to create a direct relationship with our community, based on customer loyalty”, explains general manager Pierangelo Tommasi. “The Tommasi Wine Club is an integral part of the strategy we have already put in place to be more responsive, taking advantage of the possibilities that online marketing makes available to us. Interest in direct-to-consumer sales through the Wine Club is an exciting and growing trend, but by no means easy. Our target customers must be pampered, encouraged and directed towards trying new types of wine or tasting experiences at the cellar. It takes ongoing energy and perseverance to cultivate a relationship with every consumer, before and after the purchase. It is therefore a very demanding project. However, I am convinced that investing directly in consumers is a winning strategy, as buying habits are changing and there is indeed growing demand coming directly from them.

The Tommasi Wine Club offers several types of subscriptions, which allow wine lovers to receive a constantly updated selection of specially chosen products. All subscription plans include the Tommasi Amarone della Valpolicella Classico – Limited Edition, the celebratory bottle marking the company’s 120th anniversary. Not only will wine be showcased, but also tasting experiences at the winery and benefits for the services offered by Villa Quaranta Tommasi Wine Hotel & Spa.

The Tommasi Wine Club project is part of the company’s extensive and far-sighted growth planning. The family focuses on the wine-loving public, giving them the opportunity to receive a fine selection of exclusive products at home and, at the same time, to learn about new products and experiences.

TOMMASI FAMILY ESTATE

A family and a group working for the present and the future of Italian wine: Tommasi represents the history of the Valpolicella region, and more. With seven wineries in six regions of Italy – Tommasi in Veneto, Tenuta di Caseo in Lombardy, Casisano in Montalcino and Poggio al Tufo in Tuscan Maremma, Masseria Surani in Puglia, Paternoster in Basilicata and a project in Umbria that will be ready in 2023, (as well as a partnership with La Massa in Chianti Classico) – the group’s goal is to create great wines, always highlighting the value of each terroir.
The picture is completed by the cultural and wine-growing project De Buris, linked to the terroir of Valpolicella Classica, the restoration of Villa De Buris and the production of an Amarone Classico DOC Riserva.

Four generations of pioneers, explorers, precursors and above all visionaries, attentive to the vital importance of quality at each stage of production, respecting traditional techniques but also open to experimentation: with experience and know-how unique things they have acquired and cultivated over time, the Tommasi family aims to express the best of each region, combining this with their dedication to sustainability and hospitality.
Their concern for offering a warm welcome is expressed at Villa Quaranta Wine Hotel & SPA in Valpolicella, Hotel Mazzanti and Caffè Dante Bistrot in Verona and Agriturismo Poggio al Tufo in Pitigliano, in the Tuscan Maremma.

For Tommasi Family Estates Ho.Re.Ca. and Retail have the same impact and each represent approximately 50% of the company’s activity. Italy covers 15% of total turnover; Tommasi is now present in 70 markets on 5 continents, North America and Europe represent the majority with Asia and Oceania growing.