Place strategy

The old Pasadena Star-News building will be a sweeter place



524 E. Colorado Blvd. (Photo – WK)

Gourmet cookie company, Last Crumb, will occupy the 7,500 square foot fourth floor of the historic PSN building.

By Kate Bartlett

The 82,500 square feet Pasadena Star-News building located at 524 E. Colorado Boulevard was designed by Joseph Blick and completed in 1925.

Greenbridge Investment Partners now owns the building located near the Pasadena Playhouse, Pasadena Civic Center and the Paseo. The space that will be occupied by Last Crumb was recently vacated by Le Cordon Blue College of Culinary Arts. In addition to the infrastructure and utility updates required by Le Cordon Blue, the building retains much of its original architectural detail, including ceilings and masonry.

Founded in Los Angeles in 2020, Last Crumb ships premium cookies inspired by celebrity culture directly to consumers for $140 a box/$12 a cookie under the slogan: “cookies so good your grandma will disown you “. The company uses top quality ingredients and exclusive recipes; it relies on its customers’ social media posts to promote its premium experience. The strategy resulted in a waiting list of customers and investors. The success of Last Crumb necessitated the expansion of its production and performance facilities.

Kate Bartlett
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Tagged Former Pasadena Star-News Building Will Be A Sweeter Place, Last Crumb Gourmet Cookie Company, Greenbridge Investment Partners, Pasadena Playhouse Pasadena Civic Center and The Paseo