Place strategy

The McDonald’s monopoly will be back; what is it, when will it happen and why are so many people excited about it?

The popular McDonald’s Monopoly returns this fall. But what is the big deal and the big prizes?

It has become as popular as the board game itself and today’s news that McDonald’s Monopoly returns for 2023 has customers excited to re-enter the Golden Arches and hedge their bets.

Even though there is an outcry that the fast food giant has hiked the price of its cheeseburgers.

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If you are like me, curious to know why McDonald’s Monopoly is so popular, I’ll try to get to the bottom of it.

What is the McDonald’s Monopoly?

Selected items come with two or three Monopoly pieces to win an instant prize or collect to win bigger items.

McDonald’s Monopoly is an in-store promotion where certain menu items come with Monopoly-style game pieces, usually two or three pieces.

Coins can be used to win prizes in three different ways: an Instant Win, a Collect to Win and an Online Game.

  • Instant Win is exactly what it sounds like; you can exchange your game coin for a menu item. We’re hoping the most expensive cheeseburger is one of those items now that we’re fishing for a 20p piece.
  • Collect to Win is about collecting a color set of game pieces to win a bigger prize, not on the menu.
  • Online gambling sees the game piece redeemed via an online code through the McDonalds website or app for a chance to be entered into a prize draw.

There are also very rare McDonalds Monopoly coins that can lead to even bigger rewards.

Prime real estate in this year’s McDonalds Monopoly:

  • Dark Blue: Mayfair
  • Green: Bond Street
  • Red: strand
  • Yellow: Coventry Street
  • Stations: Liverpool St Station
  • Orange: Marlborough Street
  • Pink: Northumberland Avenue
  • Light Blue: Euston Road
  • Brown: Old Kent Road

What can I win if I play McDonalds Monopoly?

McDonalds superfans Laura Paton and Emma Kendrick pose with Mr Monopoly as they relax at the McDonalds Monopoly Hotel, Australia.

In addition to the menu items, McDonald’s promise participants to win vacations, electronic goods, shopping vouchers or the illustrates McDonalds Gold Card – promising a free McDonalds meal every week for an entire year.

The grand prize, much like the board game, is based on collecting coins from either Mayfair and park alley. There are four £100,000 cash prizes up for grabs for the lucky contestant to land the McDonalds Monopoly prime real estate.

When will McDonalds Monopoly hit restaurants in Bristol?

There has been no official date for the return of McDonalds Monopoly other than August 2022 and lasts around six weeks.

In 2021, the promotion started on August 25 and ended on October 5, so we assume the dates may be similar.

When did the McDonald’s monopoly start?

McDonalds Monopoly started in 1987 in the United States, offering sweepstakes to attract people to their restaurants. That same year, the promotion expanded to Canada, Australia, Austria, France, Germany, Hong Kong, Netherlands, New Zealand, Poland , Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan and the United Kingdom. .

It was not, however, without detractors and controversies.

In 2001, the promotion was shut down in the United States for fraud after a contractor hired by McDonald’s to organize and promote the game failed to recognize a flaw in its procedures.

Chief Security Officer Jerome P. Jacobson was able to withdraw the most valuable game pieces and pre-sold the winning pieces for a percentage of the winnings to friends and family, but expanded nationwide after a chance encounter at the Atlanta airport between him and Gennaro “Jerry” Colombo of the Colombo crime family.

The controversy was the subject of a 2020 HBO miniseries, McMillions.

Even here in the UK, UK Labor Party deputy leader Tom Watson said promoting Monopoly was a “danger to public health” and urged McDonald’s to abandon the “grotesque marketing strategy” in 2019.

One of several McDonald’s in the Bristol area where McDonalds Monopoly will return in Autumn 2022.

I’m sold. Where can I play McDonald’s Monopoly?