Place chart

‘The Good Place’ Star Kristen Bell to Speak at Utah Acceleration Summit

Kristen Bell is visiting Utah this summer, but it’s not to talk about the hit TV show ‘The Good Place’ or to sing songs from the ‘Frozen’ movies, where she starred. ‘Anna of Arendelle.

Instead, the actress travels to Utah to highlight another part of her career: that of an entrepreneur. Since co-founding the natural baby products brand Hello Bello in 2018, Bell grew the company to $200 million in gross sales, according to a press release sent to the Deseret News. As keynote speaker for Accelerate: The Accelerating E-Commerce Global Summit this summer in Salt Lake City, Bell will share the insights it has gained from its business efforts.


What is Hello Bello?

Bell founded Hello Bello with her husband, “Parenthood” star Dax Shepard. The idea, they said, started with them acknowledging “their own privilege as celebrity parents”, CNBC reported.

“(We) didn’t have to look at the receipt,” Bell said of shopping for her kids, according to CNBC. “And it didn’t escape us.”

The goal in creating Hello Bello – which includes all-natural baby products ranging from diapers and wipes to sunscreen – was to keep prices as low as possible for as long as possible.

“That doesn’t mean we’ll never raise prices,” Bell said. CNBC Last year. “But doing it in America, not dealing with overseas supply chains, buying local raw materials…gives us the infrastructure to be successful with that commitment.”


What is the Acceleration Summit?

The Global Ecommerce Acceleration Summit “brings together the best e-commerce brands and accelerators from around the world to chart the future of the booming $6 trillion global e-commerce market,” according to the press release.

The conference – taking place June 15-16 at the Salt Palace – covers everything from the digital marketplace to international expansion to customer and brand experience.

The summit also recently announced that Jimmy Chin, National Geographic photographer and co-director of the Oscar-winning film “Free Solo,” will be speaking at the event.

This is not the first time that Bell has presented a conference. Bell and Shepard spoke at the marketing summit Ad Week 2020 on parenting, sharing how they practiced gratitude exercises with their children, including finding three things to be grateful for each day, the Deseret News reported.