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Start-up Express Pitching final takes place on June 15

Start-up Express, an entrepreneurship development program organized annually by the Hong Kong Trade Development Council (HKTDC), is back for its fifth edition. As they grapple with the challenges of the ongoing pandemic and an unfavorable global economy, start-ups need support more than ever. This year’s program continues to help entrepreneurs grow their businesses by making connections, exploring markets, finding partners and improving brand awareness.

Nurture a sustainable entrepreneurial ecosystem

Stephen Liang, Deputy Executive Director of the HKTDC, said the HKTDC will continue its commitment to helping entrepreneurs grow their businesses, especially during the pandemic, in addition to promoting the city’s capabilities in innovation and development. technology.

“Since the first edition of Start-up Express in 2018, the program has already supported 40 start-ups, most of which are still active and have grown to a considerable scale. Start-up Express has provided considerable support to start-ups. up local businesses, helping them explore global markets, land big orders and win international awards.We will continue our quest to spread the spirit of entrepreneurship in Hong Kong, helping start-ups take their businesses to the next level and helping them gain a foothold in the The HKTDC remains committed to building a sustainable and international entrepreneurial ecosystem that promotes local economic growth and enterprise development,” Mr. Liang said.

A new ESG prize rewards socially responsible projects

Start-up Express is for local tech start-ups planning to expand into international markets. As the pandemic situation gradually begins to ease, innovative business models and new ideas will provide a new boost to the economy in the post-pandemic era. Registration for Start-up Express 2022 reflects the great enthusiasm of local entrepreneurs, with shortlisted start-ups coming from a wider range of fields than ever before, including emerging technologies such as art technology, green tech, health tech, prop tech, fintech, smart city tech, edtech, food tech and more. This year, the ESG Award is added to reward the most sustainable and socially successful start-up.

HKTDC offers comprehensive support to boost business development

This year’s Start-up Express pitch final will take place on June 15. The winning start-ups will be offered access to capacity building workshops, mentoring sessions, exploratory missions in the Guangdong-Hong Kong-Macao Greater Bay Area, marketing sessions, extensive publicity and investor presentation opportunities. These activities will help winning entrepreneurs hone their business skills, access the latest market information, and gain business know-how from experienced industry leaders. Winning start-ups will also have the opportunity to interact with buyers and investors at local and overseas events hosted by HKTDC. In addition, HKTDC will organize business matchmaking meetings, helping entrepreneurs connect with potential partners, increase media exposure and build brand awareness.

Take the pulse of the market and build a global network

Mr. Liang added, “Last year’s winning teams stood out for their innovative and forward-looking ideas. Thanks to Start-up Express, they were able to better understand their industries, overseas market trends and investor preferences by participating in different events organized by the HKTDC. events, including the Asian Global Health Summit, the Asian Financial Forum, the Belt and Road Summit, online exhibitions in mainland China and overseas, and investor meetings in Hong Kong and the continent. They were also able to strengthen their business networks and expand their markets and businesses through the exposure they gained. To help fuel the growth of these start-ups, the HKTDC has also leveraged its network of 50 overseas offices around the world to support them in international competitions and connect them with foreign investors through the presentation events.

Professional jury to select the 10 most remarkable startups

During the 2022 pitching final, the jury will select 10 outstanding teams from 20 pre-selected start-ups. This year’s panel includes AMTD Group Vice President Raymond Yung; Jason Chiu, Chairman, Hong Kong Start-up Council; Andrew Young, Associate Director (Innovation), Sino Group; Ben Cheng, Managing Partner, C Ventures; and Arshad Chowdhury, Managing Partner, Betatron Venture Group. In addition, AMTD Group is the Strategic Partner of Start-up Express for the fourth consecutive year.

The startups selected for the shortlisted top 20 in the Pitching Finals all showcased innovative business solutions that help solve social and environmental issues. Among them:

– Allklear champions the concept of plant-based, functional and sustainable foods through innovative technology to produce a new generation of health foods of the future.
– i2cool has developed a radiative cooling paint that does not consume energy and does not require any cooling agent, and is able to reduce the surface temperature of buildings.
– PONS.ai, an AI-powered phygital social marketplace for art and entertainment products, aims to give creators around the world digital ownership.
– FlashGreen champions environmental friendliness by recycling suppliers’ short-term expired food stocks and reselling them at lower prices through vending machines.

Final of the Start-up Express 2022 pitches

– Date: June 15, 2022 (Wednesday)

– Time: 1:45 p.m. Media check-in; 2pm-5pm Final Start-up Express Pitching

– Venue:
HKTDC SME Center
G/F, HKCEC
1 Expo Drive, Wan Chai

Due to limited seating, a live streaming session will be held at the Media Center. Media representatives are invited to interview the winning start-ups at the SME Center after the end of the event.

– Jury
Raymond Yung, Vice President, AMTD Group
Jason Chiu, Chairman, Hong Kong Start-up Council
Andrew Young, Associate Director (Innovation), Sino Group
Ben Cheng, Managing Partner, C Ventures
Arshad Chowdhury, Managing Partner, Betatron Venture Group

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