Place chart

Key top wine awards set for La Place de Bordeaux release – Liv-ex

More than 100 wines from 32 regions of 11 countries – including France – will be marketed via La Place in the coming weeks, Livex said in a new report released today (August 24).

September, in particular, became a busy month for traders, who sought to expand their portfolios beyond Bordeaux.

For wineries, La Place’s extensive distribution network offers opportunities to reach new drinkers and enhance their international reputation – although opinions in the UK trade differ as to whether this works for all labels.

Liv-ex said this fall’s releases come as the secondary market for fine wines continues to expand.

Since the start of the year, more than 9,100 different wines have been traded on its global marketplace, after a record of 12,055 in all of 2021.

Many of them fall into the “rest of the world” category, beyond Bordeaux, Burgundy, Champagne, Italy, Rhône and the United States. Its deal share on Liv-ex has risen from 0.8% in 2010 to 4.6% since the start of 2022, led by Australian and Spanish labels.

But, with an eye on La Place’s upcoming releases, Liv-ex said success doesn’t happen overnight. While wine quality is crucial, Liv-ex said buyers are “increasingly value conscious”.

Robbie Stevens, Americas Territory Manager for Liv-ex, said: “A successful release can see a wine sell out within hours; the wrong price can leave stocks languishing in the cellars of traders and merchants for years.

“Whether the wine is from Bordeaux or elsewhere, it must be correctly priced in relation to an ever larger market.

This year, the economic outlook could be a factor. “The current economic climate, characterized by rising inflation, is the ultimate test for emerging brands and the fine wine market as a whole,” Liv-ex said.

He highlighted the SuperTuscan labels as a post-market price performance success story among international wines that are at least partially marketed through La Place.

Graphic credit: Livex.

Its indices for Masseto, Ornellaia and Solaia have increased by 40.5%, 38.2% and 37.2% over the past three years, as shown in the graph above. This also partly reflects Italy’s growing strength in the secondary market.

A Masseto spokesperson previously said Carafe Magazine’s Market Watch, the winery would release its 2019 vintage in September. An Antinori spokesperson has also confirmed that Solaia 2019 – from the Tenuta Tignanello estate – will be released in September, via La Place and other selected distributors.

Ornellaia 2019 and another major SuperTuscan, Sassicaia 2019were launched earlier this year.

Liv-ex also highlighted Opus One, which is released via Bordeaux traders in non-US markets and has been on La Place since 2004.

Of La Place’s releases last fall, Opus One 2018 was the most traded wine on Liv-ex, which added, “The market price of wine has increased by 8.7% in value since its release. “.

Opus One said Carafe in July that its 2019 vintage would be launched via La Place in early September. A US release is being handled separately and has been set for October 1.

Other international releases this fall were expected to include the 2019 Insignia from Joseph Phelps and the 2019 Nicolás Catena Zapata from the highly acclaimed Catena Zapata winery in Argentina, among many others.


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