Place strategy

HawkinsBrown chosen to map Trafford’s next regeneration area

The council appointed the architect to draw up a development framework for 215 acres linking the Manchester Ship Canal and the civic quarter of Trafford.

Trafford Council has now awarded HawkinsBrown a £100,000 contract to work on the framework, which will guide future development at Trafford Wharfside and aims to bridge the gap between Media City and Trafford Civic Quarter.

A notice announcing the role earlier this year in February said the appointed consultant would lead “visioning” for the area and consider how the area should “operate as a place”.

HawkinsBrown are in the early stages of developing the framework on behalf of the council and landowners and stakeholders including Manchester United FC, Peel L&P and Salford City Council.

Trafford Council has been planning to draw up a development framework for the Wharfside area since 2019.

The area runs east to west from Trafford Road to the Imperial War Museum, and north to south from the Ship Canal to the railway line, incorporating Manchester United’s Old Trafford stadium.

Manchester Freightliner Terminal is not included in the framework parameters, but Hilti’s former headquarters, which is being acquired by Pitalia Real Estate and CTP, does.

A 27-acre site owned by Herbert on the corner of Europa Way and Wharfside Way is also part of the development area.

It is understood that plans for the area would accommodate both residential and employment uses as well as:

  • Expansion of Media City and creation of an improved footbridge from Salford
  • Improved access along the waterfront
  • Consolidation of the cultural and leisure offer
  • Creation of a high quality public realm and processional route linking Lancashire County Cricket Club to the seafront via Manchester United Football Club
  • New links to future development at neighboring sites including Pomona/Cornbrook.

“The council is very pleased with the appointment and expertise of HawkinsBrown and his team to produce the Trafford Wharfside development framework,” a spokesperson for the authority said.

“The partnership will now focus on producing a development framework and delivery strategy that will guide future development in the region. The framework will help shape the future direction of this part of our borough, along with the civic quarter plans and the low-carbon and green studies for Trafford Park currently underway.

HawkinsBrown was approached for comment.