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“GoTo has a strong network of partners that allows us to complement our direct sales efforts and provide greater visibility into the IT management needs of Indian SMEs” – Mr. Mathew Philip, Senior Director and Country Manager , Sales, GoTo

What are the factors driving IT asset transformation for the hybrid workforce?

COVID has transcended the way we work, and businesses have embraced digitalization at scale. One of the impacts of this change is the widespread adoption of new communication and collaboration technologies. We’ve seen many leaders take steps to re-energize their workforce, rethink organizational workflow management, and adapt it to business growth. Gartner predicts that by 2024, in-person meetings will drop from 60% of corporate meetings to 25%, due to remote working and changing workforce demographics. Innovation in cloud-based technology has also provided new opportunities beyond traditional software deployment, and today companies can customize cloud applications to meet specific business needs. Many factors collectively drive the growth of collaboration technology, but they center on the desire to improve the efficiency and productivity of a distributed workforce.

Why does the SME sector need an IT management strategy?

SMBs need increased customization and service on network devices, but many lack the IT infrastructure or resources to deploy robust support solutions compared to larger enterprises. With digital transformation imperative in today’s era, they must now solidify a cloud-based IT strategy or risk falling behind. In this new reality, SMB technology leaders must seek partners who can solve multiple problems in a consolidated platform to create more efficient and effective IT teams to meet these new challenges head-on. Lack of skills and retraining, technological apprehension and limited funds have created demand for an effective IT strategy that can manage and scale business operations and the people who work in them. In short, SMBs need to be able to do more scanning work with less, and that’s where solutions like GoTo Resolve play a crucial role in the SMB market. GoTo Resolve is a cost-effective, easy-to-use and unified solution to enable seamless management and comprehensive support of technology and devices in the digital workplace, with dedicated 24/7 support for troubleshooting and a robust security approach.

What is GoTo’s market strategy to revolutionize IT management in the SMB sector?

GoTo has established a strong network of partners that allows us to complement our direct sales efforts and provide greater visibility around the need for IT management in Indian SMEs. By coordinating with our partners to better understand and meet the needs of IT administrators and end users, we can not only achieve greater market share, but also improve retention rates and customer satisfaction. Many of our leading Global Systems Integrators (GSIs) based in India partner with us to leverage our support solutions to serve many of their global customers.

How can SMBs invest in an IT management strategy in times of recession and inflationary pressure?

Unlike larger companies, SMBs typically lack the diversity of revenue streams to help them stay afloat in the onset of recessions, which can lead to resistance to investing in new processes or tools. The good news, however, is that small actions will yield bigger results in terms of reducing costs and building resilience. Removing outdated software and consolidating technology stacks are often easy ways to reduce costs and form the basis of a successful IT management strategy. During this type of pruning, it’s also a great time for businesses to ensure they have the right digital tools and support their IT teams need. Making the decision to invest now in a unified, scalable IT management platform will help ensure the business is equipped to handle unexpected network or device issues that could otherwise prove disastrous when finances are tense.

What factors should SMBs consider to meet the growing demand for a robust cybersecurity system?

SMBs are increasingly becoming easy targets as they have limited IT resources and often lack awareness of new threats in the cybersecurity landscape. Worse, any threat or attack on their software system can have a significant impact on business operations and results. To get ahead of and mitigate these risks, SMB technology leaders should look for solutions that offer enterprise-grade encryption, high reliability and customer support, as well as a zero-trust approach to their security architecture. A Zero Trust approach adds another layer of protection when accessing or controlling devices remotely, provides greater control over computing environments, and reduces exposure to risk and cyberattacks by requiring users to enter a passkey. unique signature before taking any action. Additionally, a recent GoTo study conducted by Frost & Sullivan revealed that support for IT process automation, performance, industry-leading security solutions, and dedicated 24/7 technical support are highly valued. by SMEs adopting a new software system. .

What are the key trends and what does the future of SaaS-based remote work tools look like?

Adoption of SaaS technology has accelerated further in recent years as companies move away from physical spaces to adopt a hybrid/remote work model. SaaS-based tools to support both remote collaboration and IT operations have become essential for the new remote workplace. While companies early in the pandemic purchased various tools from different vendors, many are now evaluating their technology stacks and looking to consolidate their tools. In fact, our research with Frost & Sullivan revealed that 95% of companies plan to consolidate their tools in 2022, many of which are already being evaluated. SaaS consolidation is a top priority as enterprises seek to improve affordability and reduce price barriers, especially for the many small and medium-sized businesses that rely on the flexibility and scalability offered by software solutions. from a distance.

How can SMBs attract, retain and develop the right IT talent for the future and prepare the next generation?

For SMBs to stay strong in the face of labor shortages and the impending economic downturn, they need a strong IT team equipped with the right technology. By investing in a robust technology infrastructure and the right tools that IT teams need to do their jobs well, companies can demonstrate to both potential new talent and current employees that they are committed to success. Employee development also lets them know that leadership sustains their organization and that the business is sustainable over the long term. It’s critical for leaders to create a culture of innovation and expose and train IT teams with the latest tools, even bringing in outside experts for training if needed.