Place strategy

For the first time, Croatia ranks fourth among the top foreign destinations for Germans

The German research institute FUR (Forschungsgemeinschaft Urlaub und Reisen eV) recently published its regular annual survey “Reiseanalyse” for 2021, according to which Croatia, for the first time ranked in fourth place among the main foreign destinations for Germans, said Romeo Draghicchio, director of the Croatian National Tourist Board in Germany.

“The results of this research show the very good position of our country in the German tourist market. That this is the case is confirmed by the fact that Croatia was the only destination last year to increase its market share compared to to 2019,” Draghicchio said. , adding that only Spain, Italy and Turkey are ahead of Croatia, while Austria took fifth place.

As the FUR Institute points out, the first signs of recovery in the travel industry were visible last year, which is confirmed by 55 million trips made from the German market, 9% more than in 2020. As for the reasons for travel in 2022, interest in sun and sea products, entertainment and relaxation is growing, and the results further show that most Germans want their holidays to be environmentally sustainable (47%) and socially acceptable (64%).

“Germany is our largest source market, with over 21 million overnight stays last year. Considering that a total of over 84 million overnight stays were recorded in Croatia last year, it is clear that Germany has a high share of 25% in the These results confirm our good promotional strategy that we have in the German market, but also the additional potential to achieve even better tourism results in the future,” said the director of the CNTB, Kristjan Staničić.

The fact that Croatia is among the most popular destinations in Germany is confirmed by one of Germany’s leading travel magazines, GEO Saison, which dedicated the March issue to Croatia as an attractive and high-profile tourist destination. quality. Thus, in the magazine, many readers can find a number of concrete vacation ideas and suggestions, from Istria and Kvarner to central and southern Dalmatia, while a special and very comprehensive part of the report is devoted to the island of Mljet. It should be added that the GEO Saison magazine has sold more than 100,000 copies and will help to further strengthen Croatia’s image on the German market on the eve of the difficult 2022 season.