Technology Research Group Canalys reported that “thanks to strong demand” for the iPhone 13, Apple accounted for 22% of global smartphone shipments in Q4 2021. This means the company beat out Samsung, which fell from the top spot in Q3 2021 with a market share of 20%.
“Apple is back on top of the smartphone market after three quarters, driven by an outstanding iPhone 13 performance. Apple has seen unprecedented iPhone performance in mainland China, with aggressive pricing for its flagship devices, which keeps the value proposition strong.Apple’s supply chain is starting to recover, but it was still forced to cut production in the fourth quarter due to shortages of key components and was unable to manufacture enough iPhones to meet demand. In priority markets, it has maintained adequate delivery times, but in some markets its customers have had to wait to get their hands on the latest iPhones,” said analyst Sanyam Chaurasia. at Canalys.
Last year, it was reported that factories run by Apple suppliers, particularly for the iPhone and iPad, halted production “for several days” in October. This meant that factory workers had time off, but it was also the “first time in 10 years” that production workers would have had time off, especially during the holiday season.
And due to Apple delaying production to meet demand, the company fell short of its production goals and reportedly “missed billions of dollars in revenue.” However, that didn’t stop them from retaining the top spot as the top smartphone vendor in Q4 2021.
Samsung, which took first place in the third quarter of 2021, fell to second place with a market share of 20%. Xiaomi maintained third place with a 12% share, and Oppo and Vivo took fourth and fifth place with 9% and 8% shares, respectively.
Canalys also shared a graph showing the top five smartphone vendors in Q4 2021 and Q4 2020. It showed how overall smartphone shipments only increased by one percent worldwide due to the issues of supply chain, which have affected smaller smartphone vendors more than “titans like Apple”. ”.
According to Canalys, it can also take “several years” before OEMs are “able to ramp up production capacity enough to meet demand.” Industry bottlenecks are not expected to ease until the second half of 2022.
[ SOURCE ]