The American Music Awards (AMA) have introduced a category dedicated to recognizing Afrobeats.
The new category is called “Favorite Afrobeats Artist”.
This is the first prize of a major American ceremony dedicated to the recognition of African artists who have transcended African borders with the now globally recognized genre.
Fans of Afrobeats artists can vote for their favorite stars who have been nominated. Unfortunately, for the debut of the category, no Ghanaian acts were nominated.
The nominees for the 2022 AMA ‘Favourite Afrobeats Artist’ are; Burna Boy, CKay, Fireboy DML, Tems and Wizkid.
Tems has another nomination in the “Collaboration of the Year” category for his collaboration on expect with Future and Drake.
Meanwhile, Afrobeats isn’t the only music genre to have a place in AMAs.
The K-Pop genre also landed a category. The category is named “Favorite K-Pop Artist”. K-Pop fans also now have the option to vote for their favorite artist or group.
The nominated K-Pop artists are Blackpink, BTS, Seventeen, Tomorrow X Together and Twice.
BTS is also nominated in the “Favorite Pop Duo or Group” category.
It comes weeks after calls for the Recording Academy, Grammy organizers, to add Afribeats as a category to the awards program.
In September, the CEO of The Recording Academy said there was a possibility the event might have a category for Afrobeats in the near future.
Speaking to the media upon his arrival in Ghana, Harvey Mason Jr, noted that The Recording Academy recently had a meeting with leaders from the Afrobeats community including producers, songwriters, executives and others to learn more about the genre – and will continue to do so. .
“We just talked about the different subgenres (of Afrobeats), needs, wants, and my goal is to represent all genres of music, including Afrobeats at the Grammys, but it has to be done right,” said said Mr. Mason. said.
Meanwhile, in March 2022, Billboard created the US Afrobeats Songs chart – a standard chart of records ranking the 50 most popular Afrobeats songs in the US each week.